Key points of graphic design for the hottest packa

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Key points of graphic design of packaging

graphics of packaging design can be divided into the following seven categories from the content:

product image; Logo image; Consumer image; Metonymic image; Font change image

application description image; Auxiliary decorative image, etc

first, the key points of graphic design

pay attention to accurate information

as a design language, pay attention to speak clearly. In the process of processing, we must pay attention to the main characteristics and pay attention to the details of key parts. Otherwise, you will lose thousands of miles. For example, apples, tomatoes, oranges, etc. are similar in size, but they are actually very different, which requires their different characteristics in processing

the characteristics of an image are often more distinctive in comparison with its similar images, so it is an effective method to grasp the characteristics in comparison

pay attention to the distinct and unique visual experience

in modern sales, packaging is actually a small advertising design, and traditional plastics are almost difficult to degrade in the natural environment. We should not only pay attention to the specific information transmission of the content, but also have a distinct and unique visual image

the so-called uniqueness does not lie in simplicity or complexity. Simple may be unique or plain; The complex may be novel or old. Be concise and changeable, complex but not cumbersome; Simple and vivid, rich, complex and simple, perfect. Can be novel, unique and full of personality

pay attention to the limitations and adaptability related to

graphics convey certain ideas, and pay attention to the different customs and habits of the same region, country and nation that are not known from the analysis of the PC global supply side inspection chart in the second quarter of 2018. At the same time, we should also pay attention to adapt to different gender and age consumption objects

second, the form of graphic design changes

graphics can be divided into three categories: concrete, abstract and decorative graphics

1. Concrete graphics

photographic pictures: photographic pictures can truly express the image of products, with rich color levels, and are increasingly widely used in packaging. In addition to realistic representation, photographic graphics can also adopt a variety of special treatments to form a variety of graphic effects

realistic painting graphics: Photography cannot replace painting. And the so-called painting is not pure objective realism, otherwise there is no need to paint. We should choose the subjective choice of the object to be displayed according to the performance requirements, so that the image is more simple and perfect than the real object

inductive Simplified Graphics: This refers to the generalization processing on the basis of realism. Summarize the characteristics and simplify the levels, so that the object can be more concise and clear performance. In terms of expression methods, the changes of points, lines and surfaces can form a variety of expression effects

exaggeration change graph: This is a change processing based on induction and simplification. That is, it not only summarizes, but also emphasizes deformation, so that the object of expression can achieve a vivid and humorous artistic effect

2. Abstract figure

abstract figure refers to the figure formed by point shape change, linear change and surface shape change, which has no direct meaning but has indirect connection. Abstract graphics have a wide range of performance, and have great potential in the performance of packaging pictures

although the market prospect of plastic flexible packaging industry in the Middle East and Africa in the next five years will be 10 points, it has no direct meaning, but it can also convey a certain information, and it is very important to promote this in design. As mentioned earlier, abstract graphics can also guide the viewer's associative feelings in the conceptual expression of associative method

3. Decorative graphics

packaging also makes extensive use of decorative graphics, including the borrowing of traditional decorative patterns. In the design, attention should be paid not to abuse decorative patterns, but to use them appropriately in conjunction with the confession attributes, characteristics and grades of the contents

in addition to conventional printing, graphics can also be processed by molding and other technologies. Of course, this should be selected according to the cost level of packaging and the performance requirements of contents

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